The Science of Facebook Ads

Some topics this course covers:

▪ How to get the most out of Facebook’s algorithm

▪ What makes for good images, videos, and copy

▪ The data science approach of A/B testing

▪ Proper order of A/B testing to save you the most money

▪ How to build audiences to find your customers

▪ How to test yourself into converting ads

▪ How Facebook ads relate to the purchase funnel and what your website should do after a user lands from an ad

▪ Features and ad formats I strongly recommend. There’s a lot to choose from, and I’ll whittle it down to what I’ve had the most success with.

▪ Lots of random "pro-tips" and key philosophies that the ad tech industry lives by

Best of all, you'll understand an entire realm of digital marketing, allowing you to scale your business as fast and efficiently as you please. These tactics can be translated and adapted to any ads channel. At the heart here is a core philosophy and approach that data scientists are using to spur rapid growth.

The learnings in this book can be used for whatever your goals may be:

• Drive sales for an online business 💰
  
• Generate leads for an email list 📧
  
• Find fans for your art 🎨
  
• Get people to buy your ebook 😲
• Or simply get a message you care about out to the world 📣
  

After 7 years with millions of dollars spent on profitable ads for both massive brands and small pages, I've now collected everything I know into this book. 

I hope it furthers your success. I know paid ads certainly will. 

If you have a product that people want, then your customers are on Facebook and Instagram; it's just a matter of putting the right ad in front of them.